A short time ago I decided to offer an incentive to show some love to my regular clients and to let them know how much I appreciate their steady support and enjoy the work we do together. It goes like this: For every 10 hours of table massage you receive at Juniper Healing Arts, you get a half hour to use as you wish. Just like that! 30 minutes of free massage time to use or share or save for a rainy day. Exciting, right?
Where is my frequent flier card?, these selfsame clients wondered. Where, indeed? So I made one up, which is sort of how these things go when you work alone. It has forty little boxes representing 1/4-hour increments, and when all 40 have an X running through them, huzzah! You win. A half hour of FREE MASSAGE!!!
People started getting rather competitive with their cards, and made it a sort of mission to fill them up posthaste. (Do you know how much I love that?) It was a close race for the first full card, but then this week...the first to cross the 10-hour mark! The client was super excited, I was super excited, I think a little happy dance was involved...it was fun. I hope it's like that every time a client fills a card.
Side Note: Do you know how much fun it is to have your own business? It is many other things, but it's also often fun. I get to make things up, because I'm in charge! It's all so arbitrary and exciting. (When I'm in charge, things seem to get less expensive. Hmm. Maybe I should look into that.)
ANYway. Tonight, while folding clothes (which is how, I'm sure, many important business decisions get made), I decided to take it all one step further: Once you have filled up a 600 minute card with massage hours and received your free 30 (YOU KNOW WHO YOU ARE), 90-minute sessions will be $75 for you FOR THE REST OF YOUR LIFE. Or the rest of my career, whichever.
Because I want to encourage people to have as much massage as possible in their lives, and I want everyone to feel free and casual about booking 90s. Exclusively. All 90s, all the time. They are my favorite, and why not skew my business to my favorite thing?
Why not indeed.
If you need some help getting a card started or maxed out, you know where to find me! I'd be happy to oblige. :)
